Although my degree is not in marketing I have spent my entire professional career in sales & marketing. I can tell you that a sure fire way to fail in marketing is to do none (or next to none). Honestly, that's where Challenger is right now. You, me & everyone on this forum are goofy for this car...we don't need marketing. It's those folks that will fall into a potential buying demographic that are not really enamored on anything that need exposure to the product.

I am not talking about an all out blitz. I am talking about a cool website, some more articles (puff pieces), some exposure in movies...and more significant buildup within a few months of release. We are seeing basically ZERO. You afraid they might peak to early...I am afraid they will not peek their head out of the hole.

I apologize if I sound contentious but I think the steps I mentioned above would go a long way towards developing an undercurrent of interest that is sorely lacking.