ORIGINAL: RoswellGrey
One other factor is Chrysler's ownership having been in a state of flux for some time now. It well might be that lower-level people who likely would be the ones to orchestrate the publicity campaign are having to stay low-key to see exactly which direction the new owners want to go.
If you ask me, I think that's all the more reason WHY Chrysler should be playing the Challenger up now more than ever. By now I'm sure every motorhead at least KNOWS about the Challenger... but now that Chrysler is an "all-American" company again, what better way to celebrate than to promote its new latest-and-greatest achievement? (besides their all-new minivan, of course)