You know something, I don't remember there being very much marketing for the 300 until it came out. In fact, I really don't recall very much marketing on any of their models until they came out. That is why I'm not concern, besides, I hear more about the demand driving up prices and causing potential "price gouging." The simple fact is you cannot charge a premium if people don't want it. Besides it is still eight months before production. A website for it would be a good idea, I will agree with that. From what I have heard it appears it might be in the new Fast and the Furious movie (not on the quality of story line as Transformers granted but that is a start).

Although you may not have a degree in marketing, you do have real life experience which is definitely valuable for this decision, but I still believe you are mistaken. I fail to see how it is possible to create a peak interest in a car before production yet impossible to build it in the middle of production. There isn't a set time limit on when to build popularity. Let's use the 94-01 Dodge Ram as an example. The thing that probably added the most to the interest of the truck was the movie Twister. That movie was released in 96, two years after the truck was first introduced. That movie really helped the popularity of the truck. Now I agree they should not wait until the vehicle is failing to start marketing it, but I don't see the harm in waiting until it is closer to production. Another thing to think about, the Charger sedan had a little trouble starting off, then they started to market it more aggressively and now it is doing fine.