I understand and agree - they ARE only concerned with showing a profit and paying dividends to their shareholders. That's why businesses exist.
My opinion is based purely on good business practices, which is what Cerberus should be concerning itself with.
You can't saturate the market in the auto industry because consumers' needs and wants are always changing. So does their satisfaction level, and based largely on that, their loyalty. And as Toyota and Honda have proven - loyalty goes as far as value. Give me something really good for my money and I'll buy it, regardless of whose name is on it or where that company has it's headquarters.
The whole key now is for LLC to correctly predict and produce the right number of cars in the right trim levels and for the right price(s) to turn the Challenger from a current liability into a huge success. Then again, isn't that basically the recipe for every company in the auto-making industry?