Bootcamp,

That is some mighty fine optimism you're showing there! I think you give Cerberus too much credit though. They are interested in only one thing - stock holders. I doubt seriously they care a rats behind for the working stiff who wants to relive a childhood dream. Though I applaud your optimism, and hope you are correct. I really do hope they use the Challenger as a tool to improve their standing with the populous. If they were to really think about it, there are four types of people likely to buys this car. The collector, the enthusiast, the young with foolish cash, and those who are reliving old memories and just want the look and don't care about the giddy-up. If I am right, then there will be a wide spread of pricing and large gaps between each of the segments. Unfortunately, I fall into the second highest category and will have to pay hansomely for this car (If my wife had her way, I would be on the trailing end - carting the kids to soccer in a six cylindar plain white one).

$0.01 for your thoughts,
-Phil

 

I understand and agree - they ARE only concerned with showing a profit and paying dividends to their shareholders. That's why businesses exist.
My opinion is based purely on good business practices, which is what Cerberus should be concerning itself with.
You can't saturate the market in the auto industry because consumers' needs and wants are always changing. So does their satisfaction level, and based largely on that, their loyalty. And as Toyota and Honda have proven - loyalty goes as far as value. Give me something really good for my money and I'll buy it, regardless of whose name is on it or where that company has it's headquarters.
The whole key now is for LLC to correctly predict and produce the right number of cars in the right trim levels and for the right price(s) to turn the Challenger from a current liability into a huge success. Then again, isn't that basically the recipe for every company in the auto-making industry?