I mean the fact that the hemi engine is not really "hemispherical". If the V6 makes power like a V8, put a badge on it most people would not know the difference. The average hemi owner probably has no idea about the history that name has. They saw the Hemi commericals and wanted one. That too, and it sounds better than a slant 6. The name has a history. They should market to it. They could call it a tornado for all I care, as long as its powerful.