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[quote]New York, Wed, Mar 19, 2008 - With global sales of 1.3 million vehicles in 2007, Dodge is Chrysler LLC’s best-selling brand. Momentum for the brand continues this year as eight new Dodge vehicles gain traction in the marketplace, including Dodge Grand Caravan, Caliber SRT4®, Journey, Durango Hybrid, Dakota, Viper, Ram and the 2009 Dodge Challenger.
“The Dodge barrage continues as each of these eight new vehicles hit the market,” said Mike Accavitti – Director, Dodge Brand and SRT Global Marketing, Chrysler LLC. “Our Dodge Grand Caravan is the bread and butter for the brand, our Ram is the meat and potatoes and the Dodge Challenger is the sweet dessert. The all-new 2009 Dodge Challenger is built to be the best balanced sports car on the road, combining performance, design and technology like no other.”

Segment Demographics
The all-new 2009 Dodge Challenger competes in the Standard Specialty Segment, which is comprised of coupes and convertibles. Traditionally, segment buyers are evenly split between males and females with more than 70 percent living without children at home.

Analysis shows coupe buyers, like all new buyers, seek quality; however, they also tend to pay closer attention to styling, image and driving attributes. These buyers generally fall into two main groups and Dodge Challenger characteristics should have equal appeal to both with its unique design, outstanding performance and 21st century technology.

One group is comprised of “Gen Xer’s” looking for a vehicle that is affordable, but stands out in a crowd. They want a vehicle that makes heads turn and is fun to drive.

Another group is made up of “Baby Boomers” with the financial freedom and income to spend on fulfilling discretionary vehicle purchases; however, outstanding performance and modern features are also important.

2009 Dodge Challenger Lineup
Dodge will offer three Dodge Challenger models: Dodge Challenger SRT8, Dodge Challenger R/T and Dodge Challenger SE. A special-edition Dodge Challenger Classic R/T will be available later in the 2009 model year.

“With three models from which to choose, we’re making Dodge Challenger accessible to everyone,” said Accavitti. “From the maximum performance of the Dodge Challenger SRT8 to the cutting-edge technology available on Dodge Challenger SE, the all-new 2009 Dodge Challenger offers a full menu of options for every customer.”

Dodge Challenger SRT8
Infused with Street and Racing Technology (SRT) DNA, the 2009 Dodge Challenger SRT8 provides exactly what performance enthusiasts want in their modern interpretation of American muscle: standout powertrain, world-class ride and handling, benchmark braking, functional and aggressive-looking exterior and a race-inspired interior.

The SRT-developed 6.1-liter HEMI® V-8 engine on the Dodge Challenger SRT8 generates a blistering 425 horsepower (317 kW) and 420 lb.-ft. of torque (569 N•m) with two available transmissions — a new-for-2009 Tremec TR-6060 manual transmission or a five-speed automatic with Auto Stick. The six-speed manual transmission includes “Track Pak” Hill Start Assist (HSA), anti-spin rear axle, bright pedal covers, performance steering and an Electronic Stability Program (ESP) full-off switch.

The 2009 Dodge Challenger SRT8 also features new-for-2009 limited-slip differential, SRT-exclusive 20-inch fully forged aluminum wheels, black hood stripe, a race-inspired interior including exclusive SRT8 seats with added bolstering, a classic, pistol-grip shifter (manual transmission) and a reconfigurable display with performance pages delivering readouts of 0–60 mph, 0–100 mph, 1/8 and 1/4 mile times, g-forces and 0–60 mph braking distance.

Dodge Challenger R/T
With the right mix of hardware and technology, the Dodge Challenger R/T is the most balanced sports car on the road. Featuring the new-generation, 370-horsepower (276 kW), 5.7-liter HEMI V-8 engine with a five-speed automat