Well, as Sr. Manager of the Chrysler Color and Trim Studio, it is exciting to read all of the comments about how important exterior color is to the new Dodge Challenger. I couldn’t agree more! Though I’m not at liberty yet to share with you specifics planned for the Challenger, I can tell you that the Marketing and Design teams will be delivering many of your color suggestions and more as the car is introduced and in the years to come.
Here at Chrysler Product Design, we knew as soon as the Challenger received the green light for production, we needed to provide exterior colors that resonated with a wide variety of our customers. At the top of the list, for diehard muscles aficionados were Heritage colors like High Performance Red (TorRed), Hemi Orange Pearl and B5 Blue Pearl; not exactly like those of 1970, but new interpretations reformulated in the lasted high tech pigments. We also knew that we needed to include a handful popular Dodge brand colors (like Brilliant Black Crystal, Stone White, Brt. Silver Metallic and Inferno Red Crystal Pearl), which look great on any Dodge product and appeal to a wide range of customers. “Stealth like” Dk. Titanium Metallic and new Deep Water Blue Pearl were also included to round out the pallet for 2009. All colors include a deep, clearcoat finish that provides a stunning, durable, high quality appearance. And what about future Challenger colors? All I can say right now is that, yes, more of your favorite heritage colors will follow, along other new “exclusive” Challenger colors. Stay tuned…
So fear not Mopar Nation, your color requests have been anticipated by Chrysler and we have reacted. When accompanied with the wide variety of cool Mopar accessories, and a vivid imagination, any Challenger exterior color provides the perfect “canvas” for everyone to personalize his or her own car.
OK future Challenger owners, start designing (and we’re listening)!
From Red letter
http://www.redletterdodge.com/2008/0...rsonalization/