DSkippy

I think they believe there's such a ridiculous amount of hype around this vehicle, they don't need to hype it further. People are going to be clamoring for it as soon as it is available.

That coupled with the fact they are on shoe string budgets, they are probably waiting to see the whites of the proverbial buyer's eyes when these cars come on line.

Maybe, they are trying to save their AD dollars so they can do an all out blitz right as the Challengers go into full production.



Somewhat unrelated mostly to the post, apologies:

Here's a thought, do you ever wonder if Broadcast Media ever consider discounts for struggling revenue sources? You know take a long term view for a company/industry that's struggling. Kind of like low interest taxpayer loan to Iaccoca from the American tax payer so that America would not lose the jobs, American automobile companies could get a break from Broadcast Media on advertising (discounted; not gratis) to ensure there'd be more people to buy from them in the future? Just a thought.