I think you take some of the old Challenger commercials from the 70's and use morphing technology to show the evolution to today. You could use the one with the policeman pulling over the kid & morph the cop car into the new police issue Chargers out there. Kinda of a cross over commercial if you will showcasing two models.

I also like the idea of using something more obscure with the VP movie. Show Kowalski headed into his destruction...a huge explosion...then suddenly out of the other side emerges the new Challenger with Kowalski at the wheel.

Great topic dude...My creative juices are flowing. I think I need a towel.[8D]