Priced pretty competetive with the Mustang. But with the Challenger you get more car, more horsepower (excl. GT500), more trunk room, more smiles to the gallon, etc.

For comparison I have listed the starting prices on the Mustang straight from Ford's website.

08 V6 Mustang starts at $19,650. (210hp 4.0L V6)

08 Mustang GT starts at $26,240. (300 hp 4.6L V8)

GT500 starts at $42,330. (500hp supercharged 5.4L V8)