I can't believe the Challenger was not priced right? Hell, they certainly had enough time to properly analyze the production costs, margins, competitive landscape, etc. If they adjust upward I'm not sure why they would expect to see them on the road in any real numbers. Dodge has got to be smart about this or they'll kill their golden goose - the SE, R/T and SRT seem appropriately priced now if not slightly aggressive on the latter two. IMO