All I can say is, good thing there are a lot of us who really wanted the new Challenger and still have brand loyaity to the Dodge nameplate. Because I know of at least a half a dozen people (and I am sure there are many more) who will never buy another Chrysler product because of the whole PT Cruiser thing when they first came out a few years back. I know because I felt the same way about Chrysler when I was going to buy one, and I was offered the car at MSRP. BUT didn't like what I over heard the dealer telling other customers in the showroom, knowing full well that they were screwing them big time...Why? Because they felt they could. And, this was from a local dealer here in Phoenix that claims "That's no bull" .....well I almost step in it....but I left and never did buy a PT (and will never deal with this dealer ever again)......Chrysler 0, Audi 1. Sounds like history has repeated itself at your local friendly Dodge dealer. It does sound like many dealers are no longer playing that game.....so shop around. And people need to be a little smarter when dealing with dealers...use your mind not your heart. (But it's hard when you really, really want it.........)