every source says that the high end challengers will be priced similarly to the charger srt8 models...which would be hgh 30s (charger srt8) to the 43,000 range (300c SRT8). however, that dr z promotional giveaway is for a hemi powered challenger, and it says that the estimated cost is around 30,000...i expect to pay high 30s to low 40s.