Ford's problem isn't that they don't have exciting cars, it's because they have too many outdated, boring cars that covers up that image. If they would have spent that money on marketing the Taurus as a sport sedan again while using engines that would blow away the Nissan Altima while being competitive in fuel economy. They also should have offered a powerful I4 instead of the Vulcan because the most inefficient I4 gets 3mpg better fuel mileage than the Vulcan. I could talk all night about what they are doing wrong. The Crown Vic is the root of their problem. It hasn't had a real update in over 14 years.