Thats where Cerberus bite its own butt....

Because they do all in secret, the consumer gets turned off by the Dodge brand at the mention of buy out. They will just make the AWU take a deal... What if you had the choice of severance / early retirement, or a Bankrupt company?

No turning back after all the news... How do you rebuild the name? How do you get Joe Plumber to buy a truck after the news of demise? I think Dodge has hurt itself to bad to just say "we changed our mind"