I had to pop mine out because my key fob stopped working after only 2 weeks.

Just grap the button and pull it straight out. It is held in place with two sets of plastic clips. If you use your key, it will automatically deprogram your key fob. So don't use the key unless your key fob stops working or if you just don't like using the start button.

Someone suggested to me that I should have tried to clean the battery first before using the key. That might have saved me a trip to the dealer.