GM reveals car it hopes will tame Toyota
I think this car looks kinda ugly.....but what do I know.
They are going to tame Toyota.....yeah sure.
GM reveals car it hopes will tame Toyota
Redesigned Chevy Malibu boasts nice interior and a sleeker appearance as it goes up against Camry and Accord.
January 2 2007: 4:40 PM EST
DETROIT (Reuters) -- General Motors Corp. unveiled details of its redesigned 2008 Chevrolet Malibu sedan Tuesday.
GM (Charts), which has dominated the sport utility vehicle and truck market for years but has steadily lost share to Asian competitors in the car category, plans to launch its redesigned Malibu in early 2008.
Industry analysts have said GM needs a strong entry in the mid-size sedan market, where its largest brand, Chevrolet, has lagged for years. GM, which lost $10.6 billion in 2005, is in the middle of a broad turnaround that involves cutting jobs, closing plants, reducing structural costs and increasing its focus on cars and crossover vehicles.
The Malibu, which will be unveiled at the North American International Auto Show in Detroit later this month, will compete with Toyota Motor Corp.'s (Charts) Camry and Honda's (Charts) Accord.
GM sold 100,000 to 125,000 current-model Malibus in the past year, less than a third of the Camry's total annual sales.
The Malibu sold for an average of $17,939 in December, after an average cash rebate of $2,438, according to data collected from dealers by the Power Information Network. In the same period, the Accord sold for an average of $22,402 while the Camry averaged $23,441 - both without large cash rebates.
But analysts say the new Malibu is much better than the current version, with a sleeker outer appearance and better quality interiors.
The redesigned Malibu shares its mechanical components with the recently introduced Saturn Aura sedan.
GM said the redesigned car will compete with the Camry on fuel economy and price. The Camry starts at $18,720.
The new Malibu will be quieter inside and have new standard safety equipment, such as side curtain airbags and stability control, GM said.
GM will launch a number of redesigned vehicles this year, including the Cadillac CTS and the new GMC Acadia, Saturn Outlook and Buick Enclave crossovers.
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