Someone help me understand this will you?

2008 Dodge Magnum
Dodge gives the Magnum wagon a mild makeover for the 2008 model year, and adds a high performance SRT8 model. The Magnum SRT8 gets a restyled hood with functional air scoop, along with a new fascia and grille. Under that hood is a 6.1-liter Hemi V-8 rated at 425 hp. Dodge says the Magnum SRT8 will run from 0 to 60 mph in a bit more than 5 seconds. The restyled Magnums go on sale this fall.

So, is this for those hot rod Fry's, Walmart, Cosco - Christmas and weekly grocery shoppers.[&:]