I agree the market will get determined by what people are willing to pay & the fact is there are those willing to pay over sticker. The rest of us that refuse to pay that will wait. There is no supply issue in terms of necessity because as you point out the Challenger is not really a necessity but DEMAND will drive the price in this case and with new items generating a lot of excitement that demand will dictate price. I can't say as I really blame dealers who will turn your offer away knowing that John Smith will pay a few grand above sticker.

A perfect example is when we purchased a (shudder) minivan for my three kids (added a 4th a few months ago). My wife really wanted a Honda Odyssey which is arguably one of the nicest vehicles in its class. The dealers were getting thousands above sticker and had waiting lists to boot. I got pissed and bought a Mazda MPV for under sticker. It's not a Honda but it has proven pretty comparable for about $8k less.

If Dodge dealers try to get more than is reasonable many folks will opt for a Mustang, Camaro, or some other alternative and that is the beauty of the free market...choices. I'd like to give dealerships the benefit of the doubt and hope they see the longer term implications but I think history will show they simply cannot break out of their mold which is sell now, sell now, sell now. They are so afraid to have a prospect walk off their lot because every other dealer acts the same way they know they will lose a sale. I really would love to see laws change that allow manufacturers to sell cars directly to the public. I think that would cut out a whole layer of cost and I suspect manufacturers might appreciate the long view a bit more (I could ramble on forever but I'll stop now)...