ORIGINAL: RLSH700
Their attempting to one up Ford's commercials. Their trying to set a new benchmark. The Ram is the model from Dodge that will compete against the Tundra; therefore, the mildly refreshed Dakota does not matter. Although the older Tundra might have competed against the Dakota but not this model.
The simple fact is Toyota hasn't proven that this is unique to their product. They have just proven that they can do this is all.
I know. I was just showing the "refreshed" dakota pics I found on edmunds. Trucks like the tacoma, frontier, and colorado/canyon are more in the dakota's class. And at this rate of the cars in the dodge lineup will be new or significantly refreshed by 2009-10.