Notices
Challenger News This section is only for articles pertaining to, or containing information about the new Dodge Challenger.

Challenger lifecycle news

Old 03-08-2010, 05:38 AM
  #1  
Super Moderator
Thread Starter
 
Join Date: Jan 2006
Posts: 4,503
Likes: 0
Received 0 Likes on 0 Posts
Default Challenger lifecycle news

Read in red below.


March 7, 2010http://detnews.com/article/20100307/AUTO01/3070315

Chrysler gearing up for Dodge Viper finale

ALISA PRIDDLE
The Detroit NewsChrysler Group LLC will start production of the final run of 500 Dodge Vipers on March 29 and wind up the year with the launch of the tiny Fiat 500, leaked production schedule dates show.

Chrysler officials would not verify the dates that appeared on a third-party Web site devoted to Chrysler matters. But company and union officials confirmed some of the dates including the launch of the iconic sports car, the all-new Jeep Cherokee and a family of rear-drive sedans.

Importantly, the schedule shows the automaker on track, if not ahead, of promises to get some new or improved cars and trucks to market this calendar year. In the competitive automotive market, the dearth of new products under Chrysler's previous owners has put the Auburn Hills company at a disadvantage. Its share of the market dropped to 11 percent at the end of 2009, with sales having fallen by 36 percent. In February, however, Chrysler's share was up to 12.2 percent, and sales were up 0.5 percent.

Chief Executive Sergio Marchionne, from partner Fiat SpA, has promised 75 percent of the lineup will be updated by the end of this year, but the company continues to face criticism because most of the launches are in the second half of the year, and many vehicles won't be upgraded until the fourth quarter.

"It is good that Chrysler appears to be following through and that new products are not far off," said product analyst Stephanie Brinley of AutoPacific in Troy. Chrysler is "doing the best they can reorganizing packages and trim levels of existing products, but they're starved for product."

First up is the Viper at the end of this month, but production will be short-lived: Once the 500 models are done -- July at the latest -- the Conner Avenue plant in Detroit will be closed while the automaker decides if the business case is there to revive the car in 2012.

Ralph Gilles, Chrysler's design chief and head of the Dodge Car brand, said in Chicago last month that work continues on what a next-generation Viper would look like if approval is given to bring it back into the portfolio.
Meanwhile, Chrysler is preparing to make its final batch of 2010 Vipers. They will include some special editions and about 50 SRT 10 ACRs, the model that debuted last year at the Los Angeles Auto Show and which Chrysler says will be offered with more than 7,000 color and trim combinations when you factor in options in the interior, the paint colors, six stripe options and four wheel choices.

The all-new Grand Cherokee will be next up. Its launch is May 10, according to the report and confirmed by people familiar with the schedule, while its Dodge counterpart, designed to replace the Durango in the lineup, may not go into production until Nov. 8. A final name for the Dodge has not been decided upon. Magnum was under consideration, but officials have said it is no longer in the running and Durango remains a possibility.

Other vehicles include the Chrysler 300 and Dodge Charger. Chrysler used a week of downtime at the Brampton, Ontario, assembly plant last week to continue retooling in preparation for the launch of new versions of the 300 and Charger on Nov. 30, said Leon Rideout, president of Canadian Auto Workers Local 1285.

The new cars retain much of the same chassis as the outgoing models, but the look has been totally redone inside and out.
The third vehicle made in Brampton, the Dodge Challenger, is not receiving the same overhaul, Rideout said. A decision has not been made on whether there will be a replacement for the Challenger when its lifecycle ends in 2014, Chrysler officials said during presentations in November on the company's five-year plan.

For commercial buyers, the Web site said the new Ram Chassis Cabs are slated to start production next month at the Saltillo, Mexico, plant. Chrysler officials will say only that they will be on sale by fall.
November is when redesigned minivans go on sale that further differentiate the Chrysler and Dodge models and upgrade the interiors. That date coincides with what company and union officials have said.
And the year will cap off with assembly of the first Fiat product for the United States, the Fiat 500, which will be built in Chrysler's Toluca, Mexico, plant. The first cars could go into production Dec. 13.
Getting positive product news out to consumers is important because post-bankruptcy Chrysler is not perceived to be recovering as quickly as General Motors Co., Brinley said.

A just-completed AutoPacific Manufacturer Image Tracking Survey compared consumer responses from March 2007 -- before the two companies filed for Chapter 11 protection in 2009 -- and again in February 2010.

The survey found 37 percent of respondents thought Chrysler was worse off today than a year ago. That is worse than the 32 percent who felt that way in 2007.

"So they are seeing a slide in the wrong direction," Brinley said of the results. "Chrysler needs new products to talk about to generate a good vibe."
__________________
For I know the plans I have for you," declares the LORD, "plans to prosper you and not to harm you, plans to give you hope and a future. Then you will call upon me and come and pray to me, and I will listen to you. You will seek me and find me when you seek me with all your heart.

Last edited by Jeremiah 29:11; 03-08-2010 at 05:40 AM.
Jeremiah 29:11 is offline  
Old 03-08-2010, 01:44 PM
  #2  
Senior Member
 
RareTA's Avatar
 
Join Date: Mar 2009
Location: Fargo, ND
Posts: 206
Likes: 0
Received 0 Likes on 0 Posts
Default

Lets hope they don't axe it. There must be something they can due to refresh it.
RareTA is offline  
Old 03-09-2010, 01:17 AM
  #3  
Senior Member
 
RoswellGrey's Avatar
 
Join Date: Mar 2006
Location:
Posts: 2,755
Likes: 0
Received 0 Likes on 0 Posts
Default

How do you "refresh" a car that's based on the 1970 design? If the third-gen Challengers last through the 2014 model year, that's seven model years of production -- two longer than the original 1970-74 models. Personally, I'd rather see the third generation end than get altered into something the Challenger never was.
RoswellGrey is offline  
Old 03-09-2010, 01:35 PM
  #4  
Senior Member
 
Join Date: Jul 2008
Location:
Posts: 345
Likes: 0
Received 0 Likes on 0 Posts
Default

Originally Posted by RoswellGrey View Post
How do you "refresh" a car that's based on the 1970 design? If the third-gen Challengers last through the 2014 model year, that's seven model years of production -- two longer than the original 1970-74 models. Personally, I'd rather see the third generation end than get altered into something the Challenger never was.
How do you "refresh" a car that's based on the 1970 design? I don't know, ask Ford
rickerda is offline  
Old 03-09-2010, 07:37 PM
  #5  
Senior Member
 
kramtrah's Avatar
 
Join Date: May 2007
Location: Bothell, WA
Posts: 644
Likes: 0
Received 0 Likes on 0 Posts
Default

Hey RG, glad to see you here. Much quieter here nowadays, but still around and loving every minute in my "old" buggy.
kramtrah is offline  
Old 03-10-2010, 02:26 AM
  #6  
Senior Member
 
RoswellGrey's Avatar
 
Join Date: Mar 2006
Location:
Posts: 2,755
Likes: 0
Received 0 Likes on 0 Posts
Default

Good to see you, too, kramtrah. And glad that old buggy of yours is still with us.
RoswellGrey is offline  
Old 03-11-2010, 05:10 AM
  #7  
Senior Member
 
Join Date: Sep 2006
Location:
Posts: 147
Likes: 0
Received 0 Likes on 0 Posts
Default

They could aleays bring back the Mitsubishi styled Challenger. LOL
jh27n0b is offline  
Old 03-11-2010, 09:54 AM
  #8  
Senior Member
 
Join Date: Apr 2009
Location: northeast
Posts: 341
Likes: 0
Received 0 Likes on 0 Posts
Default

Originally Posted by jh27n0b View Post
They could aleays bring back the Mitsubishi styled Challenger. LOL

there is a couple of those at englishtown every year running high 8s
wp23n is offline  
Related Topics
Thread
Thread Starter
Forum
Replies
Last Post
SKiDs33t
General Dodge Challenger Discussions
5
10-16-2008 06:48 AM
Jeremiah 29:11
Challenger News
24
06-25-2007 05:39 PM
Big Mag Wheel
General Dodge Challenger Discussions
16
03-26-2007 05:05 PM
CoolestChallenger873
General Dodge Challenger Discussions
17
03-08-2007 08:23 PM
Jeremiah 29:11
Challenger News
1
08-14-2006 12:06 AM


Quick Reply: Challenger lifecycle news


Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service

© 2019 MH Sub I, LLC dba Internet Brands

 
  • Ask a Question
    Get answers from community experts
Question Title:
Description:
Your question will be posted in: