Challenger News This section is only for articles pertaining to, or containing information about the new Dodge Challenger.

Chrysler/Challenger marketing

Old 05-06-2010, 07:13 AM
Senior Member
Thread Starter
Join Date: Sep 2006
Posts: 944
Likes: 0
Received 0 Likes on 0 Posts
Default Chrysler/Challenger marketing

I enjoyed a terrific visit with Scott Vandekerckhove from SRT events, a subcontactor marketing firm for Chrysler. Scott had posted earlier for enthusiast input on marketing programs.

Scott got to see my collection first hand, and we took a ride in my 1970 Challenger 440. It was his first drive in a classic Challenger and he easily made comparisons to the new.

Scott added to my collection with a variety of Chrysler and Dodge printed materials...including a coveted 2010 print Challenger brochure...heh,heh,heh

We spoke at great length about the flux in the Auto Industry including the economy and CAFE standards. We also spoke about the Fiat involvement and that the company is big with multiple and complex influences over decision making for resource allocation. Chrysler is enjoying the fact that Challenger sells itself. We agreed that the company might be overlooking "free" marketing by being involved in Enthusiast activity, even if only superficial, and capitalizing on its media relations to make Challenger (and 300 for example) Halo cars to draw attention to its brands. There is talk of upcoming events for enthusiast participation, but the decision process is slow.
stevelegel is offline  
Old 05-06-2010, 02:28 PM
Senior Member
Join Date: Sep 2006
Location: China Grove NC.
Posts: 1,681
Likes: 0
Received 0 Likes on 0 Posts

Steve you are the man. Looks like your collection is growing and getting some of the attention it deserves. Thanks for keeping the collectables and information we all will treasure in a few years from now.
lear4406 is offline  
Related Topics
Thread Starter
Last Post
General Dodge Challenger Discussions
03-25-2009 02:04 PM
Off Topic
04-02-2008 02:33 PM
Jeremiah 29:11
Off Topic
11-03-2007 09:11 AM

Quick Reply: Chrysler/Challenger marketing

Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service

© 2019 MH Sub I, LLC dba Internet Brands

  • Ask a Question
    Get answers from community experts
Question Title:
Your question will be posted in: