Dec. 22 letter from Bob Nardelli to Chrysler employees
#11
RE: Dec. 22 letter from Bob Nardelli to Chrysler employees
ORIGINAL: epegasus
You make some really good point but that Charger concept is definitely not similar to the Challenger accept they both would be in the sport coupe category. IMHO, being a little crowded in that category is a GREAT thing. Sort of like BMW having a smallish sport coupe in the 3 series and a big body in the 5 series. It would be awesome for them to develop a smaller platform (or at least a lighter weight one) for the Challenger and leave the present sized platform for the Charger concept.
You make some really good point but that Charger concept is definitely not similar to the Challenger accept they both would be in the sport coupe category. IMHO, being a little crowded in that category is a GREAT thing. Sort of like BMW having a smallish sport coupe in the 3 series and a big body in the 5 series. It would be awesome for them to develop a smaller platform (or at least a lighter weight one) for the Challenger and leave the present sized platform for the Charger concept.
Besides this, Chrysler needs to focus what money they have on hand on the models they are lacking and they already have the muscle car gap filled. They need a Neon replacement, they need a competitive mid-sized offering, they need to have a full-sized sedan update or replacement first before they make another coupe.
__________________
"To Debate and Moderate" since 2006
College Graduate:
B.S. in Marketing
A.A. in nothing
The first 426 Dual Quad member.
The first to 2000 posts
"To Debate and Moderate" since 2006
College Graduate:
B.S. in Marketing
A.A. in nothing
The first 426 Dual Quad member.
The first to 2000 posts
#12
RE: Dec. 22 letter from Bob Nardelli to Chrysler employees
I'm not sure how far they can go with the boxy design of the charger and 300c if it's staying on the same platform. I would say they need to find a way to lose weight and shrink down the 300 and charger to get it closer to competing with the midsized cars from toyota and honda. The sebring and avenger have absolutely no shot without a ton of money injected in to them which chrysler doesn't have.
Just because they get rid of the boxyness doesn't mean it has to be less aggressive.
Just because they get rid of the boxyness doesn't mean it has to be less aggressive.
#13
RE: Dec. 22 letter from Bob Nardelli to Chrysler employees
ORIGINAL: Justinec101
I'm not sure how far they can go with the boxy design of the charger and 300c if it's staying on the same platform. I would say they need to find a way to lose weight and shrink down the 300 and charger to get it closer to competing with the midsized cars from toyota and honda. The sebring and avenger have absolutely no shot without a ton of money injected in to them which chrysler doesn't have.
I'm not sure how far they can go with the boxy design of the charger and 300c if it's staying on the same platform. I would say they need to find a way to lose weight and shrink down the 300 and charger to get it closer to competing with the midsized cars from toyota and honda. The sebring and avenger have absolutely no shot without a ton of money injected in to them which chrysler doesn't have.
The thing you have to remember is that the larger cars generally sell better anyhow for the Big Three (or at least in the case of Chrysler and GM). It would be a bad idea to abandon a formula that works and lose more customers. The LX cars need to go on a diet without a doubt; however, the way to do it isn't by making the car smaller.
Just because they get rid of the boxyness doesn't mean it has to be less aggressive.
__________________
"To Debate and Moderate" since 2006
College Graduate:
B.S. in Marketing
A.A. in nothing
The first 426 Dual Quad member.
The first to 2000 posts
"To Debate and Moderate" since 2006
College Graduate:
B.S. in Marketing
A.A. in nothing
The first 426 Dual Quad member.
The first to 2000 posts
Thread
Thread Starter
Forum
Replies
Last Post
bluestang50
General Dodge Challenger Discussions
1
06-13-2008 03:37 AM
joeyr
Off Topic
1
03-20-2008 06:55 AM
Paladin06
Off Topic
4
09-10-2007 06:50 AM
Paladin06
Challenger News
2
08-06-2007 06:32 AM
Blu Angel
General Dodge Challenger Discussions
3
03-12-2007 12:26 AM