Sporty coupe
04-18-2007, 09:20 PM
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Sporty coupe
Sporty coupe
April 18, 2007
Ordinarily, a sporty two-door car wouldn't be a critical product for any car company. That was until Ford revamped the Mustang and showed there are still a lot of fun-seeking Americans ready for something a little light on practicality.
After that, General Motors announced it was bringing back the Chevrolet Camaro and Chrysler announced the return of the Dodge Challenger. Unlike the Mustang, both those nameplates were solidly in the grave so the revival will take some time. Don't expect to see them until next year.
Both will be at least as important for their brand-building emotional boost as for any sales revenue they generate.
www.cnn.com
[IMG]local://upfiles/17/EC8B055140C84E63AD7236668CDDE450.jpg[/IMG]
April 18, 2007
Ordinarily, a sporty two-door car wouldn't be a critical product for any car company. That was until Ford revamped the Mustang and showed there are still a lot of fun-seeking Americans ready for something a little light on practicality.
After that, General Motors announced it was bringing back the Chevrolet Camaro and Chrysler announced the return of the Dodge Challenger. Unlike the Mustang, both those nameplates were solidly in the grave so the revival will take some time. Don't expect to see them until next year.
Both will be at least as important for their brand-building emotional boost as for any sales revenue they generate.
www.cnn.com
[IMG]local://upfiles/17/EC8B055140C84E63AD7236668CDDE450.jpg[/IMG]
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For I know the plans I have for you," declares the LORD, "plans to prosper you and not to harm you, plans to give you hope and a future. Then you will call upon me and come and pray to me, and I will listen to you. You will seek me and find me when you seek me with all your heart.
For I know the plans I have for you," declares the LORD, "plans to prosper you and not to harm you, plans to give you hope and a future. Then you will call upon me and come and pray to me, and I will listen to you. You will seek me and find me when you seek me with all your heart.
04-18-2007, 11:52 PM
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RE: Sporty coupe
I agree, it does help brand build. I also think people need to consider some other factors on why these models are suddenly more popular again. It is partly due to the fact that fuel prices have gone up and although these models are far from practical, they get better fuel mileage than the trucks and SUVs that people were driving before. I think the timing was perfect for these models to return for the current market.
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04-19-2007, 09:10 AM
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RE: Sporty coupe
It also helps that in the american psychy the Challenger is always thought in ways of pure power and speed. Same with the Charger. when you mention Challenger, people will say BAD RIDE or AWSOME CAR. We think this because of image. Its ingrained in our minds. So sell the dream. Use the legend to your benefit.
04-21-2007, 01:00 AM
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RE: Sporty coupe
ORIGINAL: davecpa
i can not speak for anyone else.... in my opinion this car is what the american dream is all about...style, horsepower, and american made with quality.
i can not speak for anyone else.... in my opinion this car is what the american dream is all about...style, horsepower, and american made with quality.
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04-21-2007, 09:58 PM
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RE: Sporty coupe
ORIGINAL: davecpa
i can not speak for anyone else.... in my opinion this car is what the american dream is all about...style, horsepower, and american made with quality.
i can not speak for anyone else.... in my opinion this car is what the american dream is all about...style, horsepower, and american made with quality.
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