We take the wheel of the Dodge Challenger concept car
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We take the wheel of the Dodge Challenger concept car
We take the wheel of the Dodge Challenger concept car for a combination driving impression, focus group and publicity stunt
By Kevin Smith Email
Date posted: 05-22-2006
Mike and Alan, whom we talked to extensively in our first Dodge Challenger article and video, were gracious, interested and noncommittal. The official company line on the Challenger's production prospects is, "Still looking into it." PR honcho Scott Brown said that the outstanding questions include whether to go high-price/low-volume or low-price/high-volume, what plant had capacity to build it, fundamentals like that. OK. But to see the eager crowd at Donut Derelicts (and the ones who ogled this same car on the stand at the Detroit auto show), and to hear how everyone talks about it, there's no way DCX decides against building this car now.
By Kevin Smith Email
Date posted: 05-22-2006
Mike and Alan, whom we talked to extensively in our first Dodge Challenger article and video, were gracious, interested and noncommittal. The official company line on the Challenger's production prospects is, "Still looking into it." PR honcho Scott Brown said that the outstanding questions include whether to go high-price/low-volume or low-price/high-volume, what plant had capacity to build it, fundamentals like that. OK. But to see the eager crowd at Donut Derelicts (and the ones who ogled this same car on the stand at the Detroit auto show), and to hear how everyone talks about it, there's no way DCX decides against building this car now.
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