The Return of the 'Cuda?
#21
RE: The Return of the 'Cuda?
ORIGINAL: RLSH700
The problem with doing this is that it would cut into the Challenger's production numbers. I can't see this happening. Also by doing this they are limiting their success potential by not offering them both. It simply does not make sense to make the Cuda a premium package level offering since again the Cuda was supposed to be the more cost effective option between the two cars.
The reason why I suggested this is Chrysler needs Plymouth back to save the remains of Chrysler's luxury image and to help offer a discount king when cars are getting more complex and expensive.
ORIGINAL: awsure
It could happen easily. All you so is develop a trim package for the Challenger called the "Cuda". There is no way they resurrect the Plymouth line but heck...one car on the same platform with some stylized differences is not that hard. I guarantee they would sell 'em. That's the determining factor.
It could happen easily. All you so is develop a trim package for the Challenger called the "Cuda". There is no way they resurrect the Plymouth line but heck...one car on the same platform with some stylized differences is not that hard. I guarantee they would sell 'em. That's the determining factor.
The reason why I suggested this is Chrysler needs Plymouth back to save the remains of Chrysler's luxury image and to help offer a discount king when cars are getting more complex and expensive.
Question for you...so what if the Cuda was the more economic model historically? Today is a new day and you can do anything you want. Also, why would it cut into production numbers? We are only talking 50,000 Challengers per year at this point. Brampton could handle additional units easily and there are CONSTANT shifts in market demand. Who knows what the production mix in 2-3 years will look like. The beauty of the Dodge process is the flexibility of a common platform will allow very nimble adjustments in productions (by comparison to a traditional mfg. process).
No offense but I think that Plymouth could remain dead and the Cuda could be released as a Dodge. Maybe you could explain your rational. I am by no means a car manufacturing expert but I have been in sales & marketing for more than 15 years and I view the decision as a marketing one really.
Definitely a fun topic to ponder.
#22
Senior Member
RE: The Return of the 'Cuda?
The Cuda is doable, if thats a word. Offer it as a Chrysler and just put Cuda as the only markings. The drive train is the same and the folks that stay true to Cuda will want one. Its all in the marketing and people love retro right now. This may be the only time to do it with the baby boomers that have an association with this car. Timing is everything
#23
RE: The Return of the 'Cuda?
ORIGINAL: awsure
Here's the problem with resurrecting Plymouth...you need more than 1 model to do that don't you? You would need to develop at lease 6-8 vehicles to warrant that I would think. That is a large undertaking.
Question for you...so what if the Cuda was the more economic model historically? Today is a new day and you can do anything you want. Also, why would it cut into production numbers? We are only talking 50,000 Challengers per year at this point. Brampton could handle additional units easily and there are CONSTANT shifts in market demand. Who knows what the production mix in 2-3 years will look like. The beauty of the Dodge process is the flexibility of a common platform will allow very nimble adjustments in productions (by comparison to a traditional mfg. process).
No offense but I think that Plymouth could remain dead and the Cuda could be released as a Dodge. Maybe you could explain your rational. I am by no means a car manufacturing expert but I have been in sales & marketing for more than 15 years and I view the decision as a marketing one really.
Definitely a fun topic to ponder.
Here's the problem with resurrecting Plymouth...you need more than 1 model to do that don't you? You would need to develop at lease 6-8 vehicles to warrant that I would think. That is a large undertaking.
Question for you...so what if the Cuda was the more economic model historically? Today is a new day and you can do anything you want. Also, why would it cut into production numbers? We are only talking 50,000 Challengers per year at this point. Brampton could handle additional units easily and there are CONSTANT shifts in market demand. Who knows what the production mix in 2-3 years will look like. The beauty of the Dodge process is the flexibility of a common platform will allow very nimble adjustments in productions (by comparison to a traditional mfg. process).
No offense but I think that Plymouth could remain dead and the Cuda could be released as a Dodge. Maybe you could explain your rational. I am by no means a car manufacturing expert but I have been in sales & marketing for more than 15 years and I view the decision as a marketing one really.
Definitely a fun topic to ponder.
The reason why the Cuda should remain as the cost effective model is that performance enthusasts (pardon my spelling) are very easy to upset. If you change the marketing and product placement, you will upset them. Also the Challenger is quite a premium model over the Mustang and Camaro by offering some really neat features such as the system that calculates the acceleration times and so forth. Many here have expressed concern over the price and the only way I can see to solve this problem is to offer a model without some of the extra features that most people don't care about and just want a simple car, which was Plymouth's marketing strategy, to allow them to lower the price. The Cuda shouldn't have leather come standard, it should be optional, it should be the bargin fighter so then Chrysler doesn't lose sales to Ford and GM because of pricing.
My reasoning on how it would cut into the Challenger's production numbers is the Challenger is being limited to 50,000 if I'm not mistaken. If Chrysler is going to limit the production of the Challenger to this, the Cuda versions would cut down on this even more if it is a special version of the Challenger as the Daytona is to the Charger. If the Challenger is being limited to 50,000 units, it would be the perfect opportunity to utilize the rest of the production potential for a separate model because the demand will be considerable for the Cuda as well. Having them both limited to 50,000 units will limit both of them. I also don't think they should sell both of them under Dodge. It does not make sense to sell two of the exact same cars just with a different grille under the same division. If it did, Chrysler would be the only name plate (I pray that never happens).
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"To Debate and Moderate" since 2006
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B.S. in Marketing
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The first to 2000 posts
"To Debate and Moderate" since 2006
College Graduate:
B.S. in Marketing
A.A. in nothing
The first 426 Dual Quad member.
The first to 2000 posts
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