Looks like another "New" Coke market.
#1
Super Moderator
Thread Starter
Join Date: Jan 2006
Location:
Posts: 4,057
Likes: 0
Received 0 Likes
on
0 Posts
Looks like another "New" Coke market.
Coca-Cola Enters Specialty Coffee Business
Wednesday, September 06, 2006 (Fox News)
TORONTO — Hoping to tap into the market for premium espressos and lattes, Coca-Cola Co. (KO) launched its Far Coast brand of specialty coffees in the heart of Toronto's fashion district Wednesday.
The U.S. beverage giant, which has been hit by sluggish demand for its flagship soft drinks, aims to sell its new line of premium coffees and teas through a range of retailers from fast-food chains and gas stations to upscale restaurants.
"It's a huge new category for the Coca-Cola company," said Udaiyan Jatar, Coke's premium brewed beverage general manager.
The coffee and tea business worldwide is about twice the size of the soft drinks market and Coke sees a niche in the rapidly growing gourmet coffee segment, Jatar said.
"I can tell we're ahead of the game," he said.
Coke, which declined to provide any sales projections for its new brand, will open its first Far Coast concept store in Toronto later this month, followed by similar openings in Oslo and Singapore.
But the company said it has no intention to develop its own network of coffee houses.
"We've created one simple package," Jatar said. "We'll give (retailers) the brand, the equipment, the products, and the service for the equipment."
Toronto will be a test market for the brand and Coke expects to have about 40 points of sale around the city by the end of the year.
The specialty brewed beverages, which will compete with the likes of Starbucks Corp.'s (SBUX)coffees and teas, will sell "in the coffee house price range", the company said.
A gradual roll-out of the brand in the United States could follow within the next 12 months, Jatar said.
"This is a controlled launch, we will be examining everything very closely," he said. "The reach of Coca-Cola's system is so wide that we have to have a solution that is truly scalable before you start doing it."
Jatar said the company doesn't have "concrete plans" at this point to link with major partners such as fast-food giant McDonald's Corp. (MCD).
http://www.foxnews.com/story/0,2933,212608,00.html
Wednesday, September 06, 2006 (Fox News)
TORONTO — Hoping to tap into the market for premium espressos and lattes, Coca-Cola Co. (KO) launched its Far Coast brand of specialty coffees in the heart of Toronto's fashion district Wednesday.
The U.S. beverage giant, which has been hit by sluggish demand for its flagship soft drinks, aims to sell its new line of premium coffees and teas through a range of retailers from fast-food chains and gas stations to upscale restaurants.
"It's a huge new category for the Coca-Cola company," said Udaiyan Jatar, Coke's premium brewed beverage general manager.
The coffee and tea business worldwide is about twice the size of the soft drinks market and Coke sees a niche in the rapidly growing gourmet coffee segment, Jatar said.
"I can tell we're ahead of the game," he said.
Coke, which declined to provide any sales projections for its new brand, will open its first Far Coast concept store in Toronto later this month, followed by similar openings in Oslo and Singapore.
But the company said it has no intention to develop its own network of coffee houses.
"We've created one simple package," Jatar said. "We'll give (retailers) the brand, the equipment, the products, and the service for the equipment."
Toronto will be a test market for the brand and Coke expects to have about 40 points of sale around the city by the end of the year.
The specialty brewed beverages, which will compete with the likes of Starbucks Corp.'s (SBUX)coffees and teas, will sell "in the coffee house price range", the company said.
A gradual roll-out of the brand in the United States could follow within the next 12 months, Jatar said.
"This is a controlled launch, we will be examining everything very closely," he said. "The reach of Coca-Cola's system is so wide that we have to have a solution that is truly scalable before you start doing it."
Jatar said the company doesn't have "concrete plans" at this point to link with major partners such as fast-food giant McDonald's Corp. (MCD).
http://www.foxnews.com/story/0,2933,212608,00.html
__________________
"To Debate and Moderate" since 2006
College Graduate:
B.S. in Marketing
A.A. in nothing
The first 426 Dual Quad member.
The first to 2000 posts
"To Debate and Moderate" since 2006
College Graduate:
B.S. in Marketing
A.A. in nothing
The first 426 Dual Quad member.
The first to 2000 posts
#2
Super Moderator
Thread Starter
Join Date: Jan 2006
Location:
Posts: 4,057
Likes: 0
Received 0 Likes
on
0 Posts
RE: Looks like another "New" Coke market.
This is certainly an interesting idea. Since soft drinks are in the middle of being bad mouthed, Coke is going to get into the speciality coffee business. Sounds great to me.
__________________
"To Debate and Moderate" since 2006
College Graduate:
B.S. in Marketing
A.A. in nothing
The first 426 Dual Quad member.
The first to 2000 posts
"To Debate and Moderate" since 2006
College Graduate:
B.S. in Marketing
A.A. in nothing
The first 426 Dual Quad member.
The first to 2000 posts
Thread
Thread Starter
Forum
Replies
Last Post
Hemi R/T
General Dodge Challenger Discussions
6
02-25-2009 02:59 PM
Paladin06
General Dodge Challenger Discussions
18
08-13-2006 09:47 PM