Notices
Off Topic A place to boldly go off topic. Just about anything goes.

Looks like another "New" Coke market.

Old 09-06-2006, 04:12 PM
  #1  
Super Moderator
Thread Starter
 
Join Date: Jan 2006
Location:
Posts: 4,057
Likes: 0
Received 0 Likes on 0 Posts
Default Looks like another "New" Coke market.

Coca-Cola Enters Specialty Coffee Business

Wednesday, September 06, 2006 (Fox News)

TORONTO Hoping to tap into the market for premium espressos and lattes, Coca-Cola Co. (KO) launched its Far Coast brand of specialty coffees in the heart of Toronto's fashion district Wednesday.

The U.S. beverage giant, which has been hit by sluggish demand for its flagship soft drinks, aims to sell its new line of premium coffees and teas through a range of retailers from fast-food chains and gas stations to upscale restaurants.

"It's a huge new category for the Coca-Cola company," said Udaiyan Jatar, Coke's premium brewed beverage general manager.

The coffee and tea business worldwide is about twice the size of the soft drinks market and Coke sees a niche in the rapidly growing gourmet coffee segment, Jatar said.

"I can tell we're ahead of the game," he said.

Coke, which declined to provide any sales projections for its new brand, will open its first Far Coast concept store in Toronto later this month, followed by similar openings in Oslo and Singapore.

But the company said it has no intention to develop its own network of coffee houses.

"We've created one simple package," Jatar said. "We'll give (retailers) the brand, the equipment, the products, and the service for the equipment."

Toronto will be a test market for the brand and Coke expects to have about 40 points of sale around the city by the end of the year.

The specialty brewed beverages, which will compete with the likes of Starbucks Corp.'s (SBUX)coffees and teas, will sell "in the coffee house price range", the company said.

A gradual roll-out of the brand in the United States could follow within the next 12 months, Jatar said.

"This is a controlled launch, we will be examining everything very closely," he said. "The reach of Coca-Cola's system is so wide that we have to have a solution that is truly scalable before you start doing it."

Jatar said the company doesn't have "concrete plans" at this point to link with major partners such as fast-food giant McDonald's Corp. (MCD).

http://www.foxnews.com/story/0,2933,212608,00.html
__________________
"To Debate and Moderate" since 2006

College Graduate:
B.S. in Marketing
A.A. in nothing

The first 426 Dual Quad member.
The first to 2000 posts

RLSH700 is offline  
Old 09-06-2006, 04:13 PM
  #2  
Super Moderator
Thread Starter
 
Join Date: Jan 2006
Location:
Posts: 4,057
Likes: 0
Received 0 Likes on 0 Posts
Default RE: Looks like another "New" Coke market.

This is certainly an interesting idea. Since soft drinks are in the middle of being bad mouthed, Coke is going to get into the speciality coffee business. Sounds great to me.
__________________
"To Debate and Moderate" since 2006

College Graduate:
B.S. in Marketing
A.A. in nothing

The first 426 Dual Quad member.
The first to 2000 posts

RLSH700 is offline  
Related Topics
Thread
Thread Starter
Forum
Replies
Last Post
Hemi R/T
General Dodge Challenger Discussions
6
02-25-2009 02:59 PM
Jeremiah 29:11
Challenger News
1
11-03-2007 12:41 PM
Paladin06
Off Topic
11
10-11-2007 03:17 PM
Paladin06
General Dodge Challenger Discussions
18
08-13-2006 09:47 PM


Quick Reply: Looks like another "New" Coke market.


Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service

© 2019 MH Sub I, LLC dba Internet Brands

 
  • Ask a Question
    Get answers from community experts
Question Title:
Description:
Your question will be posted in: