Jeremiah 29:11

Looks like the Chrysler plants are going to duke it out.

DaimlerChrysler resurrects Challenger


Nicolas Van Praet, CanWest News Service
Published: Friday, July 14, 2006

DaimlerChrysler, which is resurrecting the Dodge Challenger for production in 2008, says three of its assembly plants are in the running to make the vehicle and that its Brampton, Ont., facility is not a shoo-in.

Company executives unveiled the Challenger at a flashy event in a mall parking lot in Daytona Beach, Fla., before the Pepsi 400 NASCAR race this past Saturday. Chrysler officials would not give projected sales figures for the vehicle but analysts say they expect a target of 30,000 vehicles a year.

DC's Brampton plant is the logical place to build the car because it will be based on the same LX platform as the Dodge Charger, Magnum and Chrysler 300 models, which are already built there. But that's no guarantee for the Ontario factory, Eric Ridenour, Chrysler's chief operating officer, said.

"We're looking at the competitiveness of our plants, who wants it bad enough," he said.

Chrysler says the Challenger will feature the long hood, short deck, wide stance and two-door coupe-body style that distinguished the iconic Challengers of old.

It will compete with Ford's Mustang.

General Motors has not yet formally announced whether it will revive the Camaro.

© The Vancouver Sun 2006

RLSH700

I have an idea. Why don't they just give the Challenger one of the plants they closed down? This way when they start selling them like hot cakes they have the capacity to build more of them, and they can also use this plant to build some other new cars to fill in the gaps in the market they have left open, namely a true replacement for the Neon (something that will get around 40mpg with an SRT-4 version), or perhaps a real full-sized van instead of that stupid Sprinter.