Challenger markup
05-17-2007, 05:06 PM
#41
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RE: Challenger markup
ORIGINAL: BootCamp
I think the vast majority of the members of this forum (and potential Challenger owners in general) WANT the Challenger, don't NEED the Challenger, and are willing to stick to thier personal spending limits when it comes to making a deal on the car when it finally becomes available.
I also believe that the vast majority of the members of this forum (and potential buyers, in general) are saavy enough to see what's happened with limited production cars like the Challenger in the past (most recently / currently - the Shelby Mustangs) as dealerships use Ebay almost exclusively to sell the "Shelby's" (YES, car sales ARE made on the internet - obviously, some of the most lucrative to the dealerships, or it wouldn't be happening as frequently/exclusively as it is!).
I think, with very few exceptions, most of us are at a point where we're financially secure enough to be able to afford a car like this, but haven't gotten to this point in our lives by being frivolous with our money either. I will NOT pay over MSRP for ANY car at ANY time. I never have before, and I never will. The Challenger is a WANT for me. If I have to wait to get my Challenger because I refuse to pay over MSRP, then I'll wait. Maybe as the time passes, more colors and options (that I want) will become available - then again, maybe not. Maybe the price will NEVER fall to or below MSRP. I don't know - I'm not an "auto psychic". Then there's always the possibility that another car may be made that gets me drooling during the wait. Sure, I WANT a Challenger, but I can survive without it.
[/i]".
I think the vast majority of the members of this forum (and potential Challenger owners in general) WANT the Challenger, don't NEED the Challenger, and are willing to stick to thier personal spending limits when it comes to making a deal on the car when it finally becomes available.
I also believe that the vast majority of the members of this forum (and potential buyers, in general) are saavy enough to see what's happened with limited production cars like the Challenger in the past (most recently / currently - the Shelby Mustangs) as dealerships use Ebay almost exclusively to sell the "Shelby's" (YES, car sales ARE made on the internet - obviously, some of the most lucrative to the dealerships, or it wouldn't be happening as frequently/exclusively as it is!).
I think, with very few exceptions, most of us are at a point where we're financially secure enough to be able to afford a car like this, but haven't gotten to this point in our lives by being frivolous with our money either. I will NOT pay over MSRP for ANY car at ANY time. I never have before, and I never will. The Challenger is a WANT for me. If I have to wait to get my Challenger because I refuse to pay over MSRP, then I'll wait. Maybe as the time passes, more colors and options (that I want) will become available - then again, maybe not. Maybe the price will NEVER fall to or below MSRP. I don't know - I'm not an "auto psychic". Then there's always the possibility that another car may be made that gets me drooling during the wait. Sure, I WANT a Challenger, but I can survive without it.
[/i]".
I will never buy a car that just came out, but will wait at least a year. For example I am sure there are people who regret buying the 350 HP LS1 2004 GTO, when the 2005 and 2006 models have the better and more powerful 400 HP LS2's. Being first on the block to own anything is not my thing at all.
06-04-2007, 01:46 PM
#42
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RE: Challenger markup
ORIGINAL: dodgesales
For those of you that are pissing and moaning about the dealers and there markup. I am not the owner of this store or any other store for that matter. If it was up to me every store in the nation would have one price for there cars and end the back and fourth over price/payment/trade. I don't make the rules! I do however have to compete with the market to maximize profits so I can keep my job and food on the table for my kids. We all have to make money and feed our family's mouths.
You bitch and bitch about salesmen but little do you realize that every last one of your sorry ass's work for a salesman. The owner of your company had to sell his product to someone right? That's right you work for a church, you don't think the man in the front speeking to everyone is not a salesman. He still has to sell himself to keep you coming back right? You talk about supply and demand? Look at this site, you people are making the demand and DCX is providing the supply. I can not believe some of the stupid shit I see on this web site! Who gives a horse's ass what the 1st song you are going to play or what your plate frame is going to say but us dealers are reading this shit and can clearly see the demand for our product. Then you walk in and try to put your hard earned money down for a car that doesn't even exist yet?
What does all of this tell us?
Sorry if you think we are all a bunch of dirty car salesman and some of us are. I have no problem showing my customers what my profit is on a vehicle as long as they ask. The store that I work for will have a mark up of $2999 that is it! Cause that is what is on every car on the lot. The Challenger will not be as flexible as most others but I am not here to rip anyone off by any means. I will however give you a little tip if you want the best deal on a new car, purchase on the last day of the month and have you financing in order.
One last thing, the Challenger is going to be built as the all new Wrangler Unlimited was as far as production. You will have a hard time finding this car on a lot for quite some time due to prodution #'s. They will build slowly to keep the demand high.
For those of you that are pissing and moaning about the dealers and there markup. I am not the owner of this store or any other store for that matter. If it was up to me every store in the nation would have one price for there cars and end the back and fourth over price/payment/trade. I don't make the rules! I do however have to compete with the market to maximize profits so I can keep my job and food on the table for my kids. We all have to make money and feed our family's mouths.
You bitch and bitch about salesmen but little do you realize that every last one of your sorry ass's work for a salesman. The owner of your company had to sell his product to someone right? That's right you work for a church, you don't think the man in the front speeking to everyone is not a salesman. He still has to sell himself to keep you coming back right? You talk about supply and demand? Look at this site, you people are making the demand and DCX is providing the supply. I can not believe some of the stupid shit I see on this web site! Who gives a horse's ass what the 1st song you are going to play or what your plate frame is going to say but us dealers are reading this shit and can clearly see the demand for our product. Then you walk in and try to put your hard earned money down for a car that doesn't even exist yet?
What does all of this tell us?
Sorry if you think we are all a bunch of dirty car salesman and some of us are. I have no problem showing my customers what my profit is on a vehicle as long as they ask. The store that I work for will have a mark up of $2999 that is it! Cause that is what is on every car on the lot. The Challenger will not be as flexible as most others but I am not here to rip anyone off by any means. I will however give you a little tip if you want the best deal on a new car, purchase on the last day of the month and have you financing in order.
One last thing, the Challenger is going to be built as the all new Wrangler Unlimited was as far as production. You will have a hard time finding this car on a lot for quite some time due to prodution #'s. They will build slowly to keep the demand high.
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"To Debate and Moderate" since 2006
College Graduate:
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The first 426 Dual Quad member.
The first to 2000 posts
06-08-2007, 12:10 PM
#44
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RE: Challenger markup
Ok Challenger friends, someone kick me. It is starting to look like there may be better sense in letting the affluent people buy the first year; maybe benefit from their good furtune and wait for the next year - potentially with more options and colors. I have also been hearing rumblings of a Cuda version (probably more rumble than real), but with my crystal boall being broken an'all, am I crazy to think about pushing out my desire for another year? Someone talk to me Tell me I'd be crazy to wait! I have no other information than what I hear on forums such as this, so I am starting to "gulp" lose hope. 1. That I can even afford one, 2. The following years' will be better, and 3. a Cuda version may be available (my first love) and I don't want to blow my load on a Challenger if I could have a Cuda.
-Phil
-Phil
06-09-2007, 07:26 AM
#45
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RE: Challenger markup
I'm taking a "wait and see attitude."
I will only buy a 2008 Challenger if I can get it for under MSRP (unlikely). If I can't, I will wait for the 2009. Some advantages of waiting are: better price, more options, 6.4 SRT, no first year "bugs," possible 'Cuda, etc.
As a comparison, this is what happened with the SRT Charger in 2006. Very high prices, many first year bugs (e.g., transmission O ring, brake scoring, coolant gunk, leaking sunroofs, etc). In 2007, most of these problems have been corrected and some discount dealers are selling them for invoice. Also Dodge is offering $3,500 rebates.
I will only buy a 2008 Challenger if I can get it for under MSRP (unlikely). If I can't, I will wait for the 2009. Some advantages of waiting are: better price, more options, 6.4 SRT, no first year "bugs," possible 'Cuda, etc.
As a comparison, this is what happened with the SRT Charger in 2006. Very high prices, many first year bugs (e.g., transmission O ring, brake scoring, coolant gunk, leaking sunroofs, etc). In 2007, most of these problems have been corrected and some discount dealers are selling them for invoice. Also Dodge is offering $3,500 rebates.
06-09-2007, 02:22 PM
#46
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RE: Challenger markup
ORIGINAL: 08plumcrazy
Hello everyone, new to the forum. Have been reading for a while.
Just wanted to give my side of a dealer experience that happened tonight.
Finally found a dealer that would take a deposit so went for a little road trip.
Very friendly experience, with the salesman and GM.
Before they took my deposit, the GM says "you do realize there is going to be a markup"
Well I knew there would be to be honest (5K - sound about right?)
GM says - it probably going to be 15-20K.
I wish they had a smiley icon where it blows its brains out here, cause I'd use it.
I'm so dissapointed right now.
He said it was only going to be a one year run like the Shelby GT 500's.
Anyone have any points of view?
Hello everyone, new to the forum. Have been reading for a while.
Just wanted to give my side of a dealer experience that happened tonight.
Finally found a dealer that would take a deposit so went for a little road trip.
Very friendly experience, with the salesman and GM.
Before they took my deposit, the GM says "you do realize there is going to be a markup"
Well I knew there would be to be honest (5K - sound about right?)
GM says - it probably going to be 15-20K.
I wish they had a smiley icon where it blows its brains out here, cause I'd use it.
I'm so dissapointed right now.
He said it was only going to be a one year run like the Shelby GT 500's.
Anyone have any points of view?
Hello everyone..... I like many have my sights on a new Challenger. I have my name on the list at two local dealers. Both at this time have no information on them. Both at this time CANNOT take deposits on them. I specifically asked the one dealer I am most interested in dealing with about how much they plan on marking them up...I was told an "emphatic" NO MARK UP. I will believe it when I see it. I was further told they will price them to sell. I said great. I told him if you are going to screw me like Ford did customers forget it. I was assured, and reassured they would not mark them up.....Time will only tell.
I was also asked if I wanted to put a deposit on one one when the time is right. I said NO... I went through ROYAL HELL with GM when I ordered my GTO. A 3 month wait went to 8.5 months along with a cancellation of my order and a network search turned up one exactly like I ordered..... Long story on this.....I will NOT go through that again. After I picked my car up, people were boasting about better deals than I had gotten and I researched and negotiated an at that time good deal.
I was told I would be able to get a Challenger... I guess time will tell. Until then the wait continues.
06-09-2007, 03:19 PM
#47
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RE: Challenger markup
Hello from a fellow Goat owner. From what I have read, the 2004 GTO buyers had more of the markup problems than the owners of the 2005-2006. I am sorry your GTO was hard to get, mine was as simple as seeing a Blue/Blue leather with A4, and luckily there was employee pricing to the general buyership at that time.
I can't say that my sights are set on a 2008 Challenger, but they will be set on the 2009 (or second year) car.
I can't say that my sights are set on a 2008 Challenger, but they will be set on the 2009 (or second year) car.
06-09-2007, 04:05 PM
#48
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RE: Challenger markup
Hey Old Goat..... It was a nightmare getting it. I ordered second week of Jan. 05. Negotiated a nice deal and a heck of a deal on the Sports Appearance Package. Dang car sat on the docks in California for 4 months.. Repeated phone calls from me and the dealer did nothing. I got fed up and one was found a few hours away. I went and got it. I was told by GM they could not guarantee delivery in the 3rd quarter!! I decided to wait no longer.
I will add the Challenger. GTO stays, just a blast to drive and oh the power. Not retro on the exterior but under the hood.... it breathes fire. The wife has asked me to get the Challenger in auto so she can drive it. I told her ok, either 425 HP or 550 HP she said the more HP the better... I have no problems with that! [sm=icon_cheers.gif]
I will add the Challenger. GTO stays, just a blast to drive and oh the power. Not retro on the exterior but under the hood.... it breathes fire. The wife has asked me to get the Challenger in auto so she can drive it. I told her ok, either 425 HP or 550 HP she said the more HP the better... I have no problems with that! [sm=icon_cheers.gif]
06-10-2007, 06:32 AM
#49
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RE: Challenger markup
IMO.....Commissions are built into the sticker price. Anything above that is greed. Marking your product up beyond the fair intended profit margins set by the manufacturer is gouging your customer. I don't care if it's 500 dollars or 20K. Saying well, we are going to gouge our customer just a little does not justify reasoning. Your reputation, and credibility takes a hit. Defending it for whatever reason just makes the dealer look worse and this adds to the mystique of dealers being labeled rip off artists. If a dealer is going to gouge customers then they deserve all the negativity they get.
Mustang GT's were to be marketed in the high 20's. Dealers marked them up 20K. The Shelby's were to be marketed in the 40's, again 20K mark ups. The real fools are those who pay it. Ford an alike should cap the ceiling price for their product but they won't. When you have a CEO raking in tens of millions in bonuses, the greed factor trickles down.
Increased sales, or increased profit margins? The way the auto industry is right now, you'd think increased sales would generate more revenue, but when you have dealerships gouging people, cars will sit. Then the finger pointing as to why.
This is just my 2 pennies.
Mustang GT's were to be marketed in the high 20's. Dealers marked them up 20K. The Shelby's were to be marketed in the 40's, again 20K mark ups. The real fools are those who pay it. Ford an alike should cap the ceiling price for their product but they won't. When you have a CEO raking in tens of millions in bonuses, the greed factor trickles down.
Increased sales, or increased profit margins? The way the auto industry is right now, you'd think increased sales would generate more revenue, but when you have dealerships gouging people, cars will sit. Then the finger pointing as to why.
This is just my 2 pennies.
06-10-2007, 06:59 AM
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RE: Challenger markup
There is no such thing as TOO MUCH profit. Dealers will not determine prices...buyers will. Dealers will simply find out what we are willing to pay & then charge it. I realizing it is frustrating to anticipate a beating this early but don't be quick to blame dealers. As slimy as some of them are they make no bones about being in business to make money.